I Love Children Campaign


I Love Children

Project Type

Event, Campaign, Illustration

I Love Children (ILC) is a voluntary welfare organisation set up with the purpose of keeping Singapore young – by advocating a higher priority to having children, and promoting a society where children are loved and mainstreamed. The title of the campaign is “Be Positive”. The word positive is a strong word, and it holds two meanings in this campaign – pregnancy and optimism. It encourages couples who are trying to get pregnant as well as using friendly visual to educate the masses.