Client

I Love Children

 

Category

Illustration, Campaign

 

Year

2016

I Love Children (ILC) is a voluntary welfare organisation set up with the purpose of keeping Singapore young – by advocating a higher priority to having children, and promoting a society where children are loved and mainstreamed.

 

The theme of the campaign is “Be Positive”. The word “positive” is a strong word, and it holds two meanings in this campaign – pregnancy and optimism to encourage couples who are trying to conceive. Friendly illustrations are used to educate the masses.

ILC-featured

ILC-bus

ILC-train