I Love Children
I Love Children (ILC) is a voluntary welfare organisation set up with the purpose of keeping Singapore young – by advocating a higher priority to having children, and promoting a society where children are loved and mainstreamed.
The theme of the campaign is “Be Positive”. The word “positive” is a strong word, and it holds two meanings in this campaign – pregnancy and optimism to encourage couples who are trying to conceive. Friendly illustrations are used to educate the masses.