Jones Lang LaSalle Animated Chinese New Year Newsletter

Client

Jones Lang Laselle

Project Type

Animation, Illustration

Jones Lang LaSalle is a professional investment management company specializing in the real estate industry. The animated newsletter provides interactivity to engage the user. An illustration of a rooster is used as the main theme of the newsletter as 2017 is the year of the rooster. The golden egg symbolises profit and growth. The recipients of the newsletter will tap or click on the egg. The egg will crack and the animation starts playing. It also create curiosity within the user as the user does not know what will happen after clicking or tapping on the egg.

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