Singapore River One BID Branding
Singapore River One
Singapore River One (SRO) is a private sector-led partnership charged with the day-to-day management, enhancement and marketing of the Singapore River. The logo portrays the Singapore River’s famous Bumboat. The Singapore River precinct, which is made up of three distinctive quays – Boat Quay, Clarke Quay and Robertson Quay is represented by three main colours of the bumboat – green, red and yellow. The bumboat is presented in an abstract way with three simple shapes overlapping with one another.