Client

Singapore River One (SRO)

 

Category

Branding

 

Year

2016

Singapore River One (SRO) is a private sector-led partnership charged with the day-to-day management, enhancement and marketing of the Singapore River. The logo portrays the Singapore River’s famous Bumboat.

 

The Singapore River precinct, which is made up of three distinctive quays – Boat Quay, Clarke Quay and Robertson Quay are represented by three main colours of the bumboat – green, red and yellow. The bumboat is presented in an abstract way with three simple shapes overlapping with one another.

sro-logo

sro-factsheet

sro-booklet

sro-newsletter

sr-letter